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    Form without substance is meaningless. Strength of the visual results from expressiveness. Apparently, simple elements are fed to us in a pure state attempting to alter our perception and over saturating us. A dot, a line, the tone, color or movement of the visual are elements which taken separately and served cold, at full strength, can lead us to acute desensitization. We are unable to sense the unseen subtleness. Visual elements should not stand out. They must work quietly, and the viewer should not notice their presence, but simply perceive the concept attempted by the visual.

    My goal is to achieve the best forms of connection between different types of visual elements so that they give birth to a finished image that viewers may enjoy and the professionals can appreciate.

 

SERGIU ARDELEAN

                                    /Lighting Designer

                                    /Director of Photography